Coming to iPhone · November 10, 2026
Everyone's wish list. Nobody's surprise spoiled.
One place for the whole family's wishes, for Christmas, birthdays and everything in between. Scan it, snap it or just say it. Then shop for each other without anyone seeing who got what.
Adding a wish takes seconds
No more typing out model numbers.
Scan the barcode
Point your camera at the box or tag and it finds the item.
Snap a photo
Take a picture or use a screenshot, and it works out what it is.
Say it
Tap the mic, say "purple roller skates", and pick the right one.
Paste a link
From any store. It pulls in the name, details and picture.
Surprises stay surprises
Reserve without telling
Tap "I'll get this" and it's yours to buy. The person on the list never sees who reserved or bought it.
Plan gifts for the occasion
Heard them mention something? Save it for Christmas, Valentine's or their birthday. It never shows up on their list.
Chip in together
Split a bigger gift with siblings or cousins and see the running total. The person it's for never sees a thing.
Know where to buy
Every gift shows the best stores for it, from Amazon and Target to the specialty shops that actually carry it.
Built for the whole family
- Add your people. Wife, husband, kids, parents, grandparents, cousins and friends. Start a friend group too.
- Pick your occasions. Christmas, birthdays, Easter, Mother's Day and more. The dates fill in on their own.
- Everyone adds wishes. Kids under 13 get a list their parent looks after. There's a shared family list for things you'll all enjoy.
- Shop in secret. Reserve, buy, wrap and give, with a one-tap undo if you tap the wrong step.
You decide who sees what
Private lists
Share your list with just the people you choose. Everyone else only sees that it's private.
Hide a single wish
Grandma doesn't need to see every item. Hide one wish from one person in a tap.
Private by design
No ads, and we don't sell your data. Family names are never sent to outside services. Privacy policy
Questions
When can I get it?
Wish & Wrap launches on the iPhone App Store on November 10, 2026. Leave your email above and we'll send one note when it's live.
How much does it cost?
Free to start. Your family's lists, surprises and shopping are all included.
Does everyone need the app?
No. You can share a list by text, email or QR code, and relatives can shop from a link in their browser.
What about Android or a computer?
Family members without an iPhone can sign in at wishandwrap.com/app to see lists, add wishes and shop in secret. Everything updates live with the iPhone app.
Can kids use it?
Kids under 13 don't get their own login. A parent adds them and looks after their list. Teens can have their own account.
Make this year's lists the easy part.
Launching November 10 on iPhone.